0x11 is an independent label that seeks to evoke the feeling of when clothing was made to matter — intentional, distinctive, and built to last. rooted in early 2000s nostalgia and pulling from the pulse of the moment, yet made to transcend it.our pieces are detail-rich and designed for the multifaceted it-girl with a unique point of view.

established in 2024 by michelle wysocki, 0x11 was born from a lifelong passion for fashion and the desire to transform conventional fashion cycles. influenced by the fashion cultures in cities like la and nyc, the club scene, and unique street style. we believe in slow fashion and prioritizing sustainability because fast fashion is not hot! but trends can be fun, so we transform them into timeless statements.

every piece is carefully considered, from concept to final stitch, with a focus on quality, flattering fits, and statement-making details. from ethically sourced materials and meticulous craftsmanship to small-batch production, everything we do is centered around protecting the planet as best as we can while making cool clothes.